Axe Frontier is part ofAxe Capital— #1 Dedicated SDR Agency for US SaaS
Built for B2B SaaS • HubSpot Solutions Partner

Dedicated SDRs for US B2B SaaS: Predictable Pipeline in 30 Days

We book qualified meetings for B2B SaaS teams. That's it.

Dedicated US-based SDRs. Your stack. Your ICP. 80+ qualified dials per day.

Results & ROI: Why SaaS Companies Choose Our SDR Agency

Real performance metrics and cost savings our clients achieve compared to managing in-house sales development teams

80+
Daily Calls per SDR
Dedicated SDR performance vs 20-40 calls/day in-house average
60%
Cost Savings
Dedicated SDR agency cost vs in-house team hiring
300%
Pipeline Growth
Average pipeline increase vs in-house SDR performance
30
Days to First Results
Time to first results vs 90+ days for in-house setup

SDR Agency vs In-House: Complete Service Comparison

See exactly what you get with our dedicated SDR services compared to the complexity and hidden costs of building an in-house sales development team

Enterprise Sales Development (SDR Services)

Professional Sales Development Representatives making up to 80 qualified B2B calls per day using advanced prospecting scripts, objection handling, and systematic lead nurturing sequences.

  • Dedicated US-Based Sales Development Reps
  • Advanced B2B Prospecting Scripts & Training
  • Real-time Call Monitoring & Quality Assurance
  • Systematic Lead Nurturing Follow-up Sequences
  • Daily Sales Activity & Pipeline Reports

HubSpot Sales Automation & CRM

Complete HubSpot CRM automation setup with personalized email sequences, advanced lead scoring workflows, and conversion rate optimization for maximum sales efficiency.

  • HubSpot Solutions Partner Implementation
  • Custom Sales Automation Workflows
  • Multi-Channel Lead Nurturing Orchestration
  • Behavioral Lead Scoring & Trigger Sequences
  • Sales Performance Analytics Dashboard

Enterprise Sales Growth Consulting

Strategic sales consulting and hands-on support to accelerate your B2B revenue growth, optimize lead conversion rates, and scale sales operations systematically.

  • B2B Sales Process Optimization
  • Sales Team Training & HubSpot Certification
  • Revenue Operations Setup
  • Monthly Sales Strategy Sessions
  • Executive Sales Performance Reporting

Why not in-house? Why not just buy a BDR tool?

Most RevOps leaders weigh three options. Here's an honest comparison.

Why not build in-house?

  • 3-6 months to ramp a new SDR
  • 30-40% annual SDR turnover
  • Management overhead on VP Sales
  • Hidden costs: tools, benefits, HR, training
  • Slow to scale up or down

Axe Frontier

  • Dedicated US-based SDRs, live in ~2 weeks
  • Your CRM + your sales engagement stack
  • Cold call + email + LinkedIn + video
  • Performance SLAs and weekly reporting
  • Scale up or down by the quarter

Why not just buy a BDR tool?

  • Tools don't actually pick up the phone
  • No human qualification on live calls
  • Deliverability and domain risk on your own infra
  • Intent signals ≠ booked meetings
  • Your AEs still do the outreach work

Our Proven Process

A systematic approach that delivers consistent results in 90 days or less

1

Ideal Customer Profile (ICP) Development

Deep dive analysis of your ideal customer profile, US market competitive landscape, and targeted prospecting strategy to maximize B2B connection rates and lead quality.

2

SDR Team & HubSpot CRM Setup

Dedicated Sales Development Representative assignment, complete HubSpot CRM configuration, and seamless integration with your existing sales technology stack.

3

Systematic Outbound Execution

Launch systematic B2B calling campaigns with up to 80 qualified prospect calls per day, personalized messaging, and advanced lead targeting for maximum conversion.

4

Performance Optimization & Scale

Continuous sales performance optimization based on call analytics data, scaling successful prospecting approaches, and refining lead generation methodology for sustained growth.

Your stack, not ours. We plug into what you already use.

We operate inside your CRM and sales engagement platform so data, attribution, and handoffs stay clean.

CRM

SalesforceHubSpotPipedrive

Sales Engagement

OutreachSalesloftApolloLemlist

Intelligence & Data

ZoomInfo6senseClayCognism

Conversation & Ops

GongChorusZapier

Multi-channel execution

The 2025-2026 US SDR playbook: humans + tools, across every channel your buyer lives on.

Cold Calling

60-80 dials/day per SDR on your ICP, TCPA-aware.

Email Sequences

Personalized multi-touch sequences on your domains.

LinkedIn Outreach

Connection requests, InMails, engagement plays.

Video Prospecting

1:1 video breakers for high-ACV accounts.

Who we serve

We focus on a tight ICP so our SDRs hit quota faster. Here's exactly where we win.

ACV Range

  • $20K – $500K+
  • Mid-market & enterprise
  • Multi-stakeholder deals

Industries

  • B2B SaaS
  • Fintech
  • Cybersecurity
  • DevTools
  • MarTech
  • HealthTech
  • Vertical SaaS

Buyer Titles

  • VP Sales / CRO
  • Head of Growth
  • Head of RevOps
  • Head of Demand Gen
  • Founder / CEO

US Geos & Time Zones

  • Nationwide US coverage
  • PT / MT / CT / ET hours
  • Canada optional
  • State-aware TCPA handling
Not a fit: B2C, sub-$10K ACV transactional sales, consumer apps, or single-touch self-serve products.

Flexible SDR pricing built for US RevOps teams

Month-to-month to start. Switch to quarterly or annual once you see the pipeline — and get a discount for committing.

The real cost: SDR agency vs in-house team

In-house SDR hidden costs

Annual cost per SDR: $120,000 – $180,000
  • Base salary: $60K – $80K annually
  • Commission & bonuses: $15K – $25K
  • Benefits (health, 401k): $15K – $20K
  • Tools & software: $5K – $8K per seat
  • Training & onboarding: $10K – $15K
  • Management time: $15K – $25K
  • Recruitment & HR: $5K – $10K

Dedicated SDR agency value

All-inclusive cost: $60,000 – $120,000 annually
  • Expert SDR (80+ dials/day)
  • Advanced tools & CRM setup included
  • Proven scripts and methodology
  • Quality assurance and call monitoring
  • Account management and reporting
  • No HR, training, or management overhead
  • Instant replacement if needed
Save 40-60% annually while getting 2x the call volume (80+ vs 30-40/day). No hiring risk, instant scalability, and dedicated expertise from day one.

Starter: 0.5 Dedicated SDR

$5,000
per month · billed monthly
60% less than in-house SDR cost
  • 800+ qualified B2B dials/month
  • 0.5 dedicated SDR, 40 calls/day
  • CRM + sales engagement setup
  • Multi-channel sequences (phone + email)
  • Lead scoring & qualification framework
  • Monthly ROI and pipeline reporting
  • Dedicated account manager

Scale: 1.5 Dedicated SDR Team

$15,000
per month · billed monthly
45% less than in-house team cost
  • 2,400+ qualified B2B dials/month
  • 1.5 dedicated SDRs, 120 dials/day
  • Full-service dedicated SDR team management
  • C-level account management
  • Custom sales process engineering
  • BI dashboards and advanced analytics
  • Monthly executive strategy sessions
  • White-glove implementation

Enterprise: Custom SDR Pod

Custom
2+ dedicated SDRs · account-based
Volume pricing & named AE support
  • 2+ dedicated SDRs, named pod lead
  • ABM + multi-threaded outbound
  • Custom SLA and performance KPIs
  • Named AE + weekly RevOps sync
  • Security & DPA review supported

No setup fees. 30-day pilot available on Annual plans. Pricing is in USD.

In-house SDR cost vs Axe Frontier

Drag the sliders. See your fully-loaded annual cost, what Axe Frontier would run, and how much you'd save.

2
$65,000
$6,000
4 mo
35%
In-house (fully loaded)
$345,297
Axe Frontier
$240,000
$105,297
Estimated annual savings
30%
Lower than in-house
Warm
Fit score

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Success Stories: SaaS Companies Who Chose Agency over In-House

Real results from SaaS leaders who switched from in-house SDR teams to our dedicated agency model and achieved 2-3x better performance

"The systematic approach to outbound calling transformed our pipeline. Having a dedicated SDR making 80 calls per day with our ICP has generated more qualified prospects than our entire internal team. The quarterly payment structure made budgeting predictable."
JD

John Davis

VP Sales, Enterprise SaaS Company

"The ROI was immediate. Within the first quarter, we had enough pipeline to justify the entire year's investment. Their HubSpot expertise and systematic calling methodology is exactly what we needed to scale."
SM

Sarah Martinez

Chief Revenue Officer, Tech Consulting

"We tried 3 other agencies before Axe Frontier. The difference is the volume and quality of calls. 1,600 qualified calls per month with proper follow-up sequences has completely changed our growth trajectory."
MR

Michael Rodriguez

Founder, B2B Marketing Platform

Frequently Asked Questions

Everything you need to know about our services and methodology

A dedicated Sales Development Representative (SDR) is a sales professional focused exclusively on prospecting and qualifying leads for your business. Our dedicated SDRs can make up to 80 qualified B2B calls per day, totaling approximately 1,600 calls per month (20 working days). This includes proper prospect research, personalized approach, objection handling, and systematic follow-up sequences - significantly more than typical in-house SDR performance.
Unlike hiring in-house SDRs with ongoing salary costs, our quarterly upfront payment model allows us to invest properly in your dedicated team, maintain consistent service quality, and provide rates 60% lower than in-house hiring costs. This payment structure ensures both parties are committed to achieving long-term pipeline results rather than short-term metrics, while eliminating the risks of hiring, training, and managing in-house sales development representatives.
Most enterprise SaaS companies see initial prospect engagement and qualified conversations within 30-45 days. Full pipeline momentum typically builds by month 3, with consistent lead flow throughout the partnership. Call volume ramps up immediately (80+ calls/day from week 1), but qualified meetings and sales opportunities develop over the first quarter as we refine your ideal customer profile and messaging approach.
When choosing a B2B lead generation agency, look for systematic high-volume calling with dedicated SDRs rather than just email automation or generic outreach. As a HubSpot Solutions Partner with 15+ years of enterprise B2B experience, we combine proven sales development methodology with advanced automation technology to deliver measurable call volume and qualified conversations. Unlike other agencies, we provide dedicated SDRs (not shared resources) and focus exclusively on US enterprise SaaS & tech companies.
We recommend a minimum 2-quarter engagement (6 months) to see optimal B2B lead generation results and ROI. This timeframe allows for proper ideal customer profile (ICP) refinement, dedicated SDR training on your specific solution, and pipeline momentum building. Compared to the 3-6 month hiring and training process for in-house SDRs, our approach delivers results faster with lower risk. All packages require quarterly payment upfront for maximum cost efficiency.

Leadership & Vision

Meet the visionary leader driving Axe Frontier's mission to democratize enterprise-level sales acceleration

Simon BERNA - Founder & CEO

Simon brings over 15 years of entrepreneurial experience in B2B sales and marketing automation. As a serial entrepreneur and growth strategist, he has built and scaled multiple successful ventures in the SaaS and consulting space.

His vision for Axe Frontier is to democratize enterprise-level sales acceleration for ambitious companies. By combining systematic outbound calling with advanced automation, Simon believes every business can achieve predictable, scalable growth.

15+Years Experience
$10M+Revenue Generated
100+Companies Helped
"The future of B2B sales lies in the perfect marriage of human expertise and intelligent automation. At Axe Frontier, we don't just generate leads - we architect systematic growth engines that scale with your ambitions."
- Simon BERNA, Founder & CEO

Book a Pipeline Audit

Tell us about your ICP, current outbound motion, and what "good" would look like in 90 days. We'll come back with a tailored SDR plan and a realistic pipeline forecast.

Book a Pipeline Audit