A Series D cybersecurity company needed to break into 120 named Fortune 500 accounts. Axe Frontier ran a 1.5-SDR ABM pod with multi-threaded outreach. 11 enterprise opportunities opened in 4 months.
The challenge
The ICP was 120 named accounts, each with 6–12 buying stakeholders (CISO, CTO, VP Eng, Head of SecOps). Spray-and-pray outbound was the wrong motion; this needed true ABM.
The approach Axe Frontier took
Account research first: 120 account briefs, buying committee maps, intent signals from 6sense and Clay. Then multi-threaded outreach: phone, email, LinkedIn, direct mail, per account per buyer, over 8–12 week cycles.
Results
- 11 enterprise opportunities opened (Fortune 500)
- Average opp size: $380K ARR
- $4.2M qualified pipeline
- 7% account penetration in 4 months on accounts with no prior relationship
In their words
"ABM is talked about more than it is executed. Axe Frontier actually ran it. We went multi-threaded into accounts that had ignored us for two years."
— CRO, Cybersecurity, Series D
Could this work for your company?
Probably yes if: you are a US B2B SaaS, Fintech, Cybersecurity, DevTools, MarTech, or HealthTech company with a defined ICP, an AE team ready to take the demos, and an ACV above $20K. Not a fit if: you sell to consumers, you are sub-$10K ACV transactional, or you have no AE to close.