What does sales consulting include?
- ICP and persona sharpening: who we sell to, who we don't, why now
- Messaging framework: pain-point positioning, value hypotheses, proof blocks
- Outbound motion design: channel mix, cadence, handoffs, SLAs
- Sales playbook: qualification framework, objection handling, demo script
- Stack diagnostic: CRM, sales engagement, intent, data, revenue intelligence
- SDR hiring and ramp plan: scorecard, interview loop, 30/60/90, commission
Who is this for?
- Seed to Series B B2B SaaS founders doing founder-led outbound
- Series B to Series D CROs rebuilding the SDR function after a miss
- PE-backed SaaS preparing for an acquisition that needs pipeline on the books
How is this different from a classic consulting firm?
We do not produce slides you will never read. Every engagement ships artifacts you use next week: sequences live in your stack, the playbook lives in Notion, the scorecard lives in your ATS. And we are still in the trenches running our own SDR pods, so the advice is operational, not academic.